Merlot 101

Wine Survey for Grad School Marketing Project? Alex O Marketing 10/29/09 Wine Survey 1. How often do you drink wine? a. less than once per month b. 1 to 2 times per month c. Once per week d. A couple of times per week e. Almost every day NOTES: 2. In what quantities do you purchase wine? (# of bottles) a. 1 bottle at a time b. between 2 to 4 bottles at a time c. more than 4 bottles at a time NOTES: 3. In which price range do the majority of your wine purchases fall? (per 750ml bottle) a. less than $10 b. between $10 and $20 c. between $20 and $30 d. greater than $30 NOTES: 4. For which purposes do you purchase wine? (circle all that apply) a. gift b. as a collector c. for holidays d. for yourself for immediate consumption e. other NOTES: 5. The majority of the time you consume wine with: a. by itself b. with tobacco products c. with finger foods (cheese, crackers, chocolate, fruits etc.) d. with large meal (lunch, dinner) e. other NOTES: 6. Where do you usually drink wine? a. home b. restaurant c. bar/lounge d. club e. other NOTES: 7. When heading into a wine store you already know which: a. brand and type you want b. type and region you want c. region you want (Bordeaux, Napa Valley, Chile etc.) d. type you want (Merlot, Cabernet Sauvignon, Pinot Noire etc.) e. look to see what catches your attention f. ask a store clerk for suggestions NOTES: If your answer is E, please describe what catches your attention, is it the label, is it a sale, maybe the position in the store? 8. Do you have a favorite type of red wine? a. Merlot b. Bordeaux blend c. Pinot Noir d. Cabernet Sauvignon e. Syrah f. Zinfandel g. Malbec h. Sangiovese i. Cabernet Franc j. Chianti k. Other ________________ NOTES: 9. What are your top two favorite regions to purchase wine from: United States East Coast, United States West Coast, Chile, Argentina, Spain, Portugal, Germany, France, Italy, Australia, Other _______. Why? 1. 2. NOTES: 10. What type of wines do you prefer? Why? NOTES: 11. How would you rate merlot as a type of wine that meets your priorities? Please Explain Excellent Very Good Good Fair Poor What do you like most about Merlot? What don't you like about Merlot? NOTES: 12. Do you usually repurchase the wines you like or do you try new ones each time? NOTES: 13. Other than wine, which other spirits do you regularly enjoy? NOTES: 14. When thinking about wine, what words come to mind? NOTES: 15. True/False – Professional wine ratings like Wine Advocate (WA) or Wine Enthusiast (WE) affect your decision. If False, than why don’t you like WA or WE and what sources than usually prompt you to try new wines. NOTES: 16. True/False – Price and Quality of wine are directly correlated. NOTES: 17. True/False – In a blind tasting you believe you could tell the difference between a $10 wine and a $50 wine of the same brand and grape variety. NOTES: 18. True/False – The older the wine the better it is? NOTES: 19. Male or Female NOTES: 20. Age: NOTES: 21. Nationality: NOTES: 22. Favorite Color: NOTES: 23. Favorite Animal: NOTES: 24. Favorite Fruit: NOTES: 25. Favorite Comfort Foods: NOTES: