Merlot 101

Wine Survey for Grad School Marketing Project? Alex O Marketing 10/29/09 Wine Survey 1. How often do you drink wine? a. less than once per month b. 1 to 2 times per month c. Once per week d. A couple of times per week e. Almost every day NOTES: 2. In what quantities do you purchase wine? (# of bottles) a. 1 bottle at a time b. between 2 to 4 bottles at a time c. more than 4 bottles at a time NOTES: 3. In which price range do the majority of your wine purchases fall? (per 750ml bottle) a. less than $10 b. between $10 and $20 c. between $20 and $30 d. greater than $30 NOTES: 4. For which purposes do you purchase wine? (circle all that apply) a. gift b. as a collector c. for holidays d. for yourself for immediate consumption e. other NOTES: 5. The majority of the time you consume wine with: a. by itself b. with tobacco products c. with finger foods (cheese, crackers, chocolate, fruits etc.) d. with large meal (lunch, dinner) e. other NOTES: 6. Where do you usually drink wine? a. home b. restaurant c. bar/lounge d. club e. other NOTES: 7. When heading into a wine store you already know which: a. brand and type you want b. type and region you want c. region you want (Bordeaux, Napa Valley, Chile etc.) d. type you want (Merlot, Cabernet Sauvignon, Pinot Noire etc.) e. look to see what catches your attention f. ask a store clerk for suggestions NOTES: If your answer is E, please describe what catches your attention, is it the label, is it a sale, maybe the position in the store? 8. Do you have a favorite type of red wine? a. Merlot b. Bordeaux blend c. Pinot Noir d. Cabernet Sauvignon e. Syrah f. Zinfandel g. Malbec h. Sangiovese i. Cabernet Franc j. Chianti k. Other ________________ NOTES: 9. What are your top two favorite regions to purchase wine from: United States East Coast, United States West Coast, Chile, Argentina, Spain, Portugal, Germany, France, Italy, Australia, Other _______. Why? 1. 2. NOTES: 10. What type of wines do you prefer? Why? NOTES: 11. How would you rate merlot as a type of wine that meets your priorities? Please Explain Excellent Very Good Good Fair Poor What do you like most about Merlot? What don't you like about Merlot? NOTES: 12. Do you usually repurchase the wines you like or do you try new ones each time? NOTES: 13. Other than wine, which other spirits do you regularly enjoy? NOTES: 14. When thinking about wine, what words come to mind? NOTES: 15. True/False – Professional wine ratings like Wine Advocate (WA) or Wine Enthusiast (WE) affect your decision. If False, than why don’t you like WA or WE and what sources than usually prompt you to try new wines. NOTES: 16. True/False – Price and Quality of wine are directly correlated. NOTES: 17. True/False – In a blind tasting you believe you could tell the difference between a $10 wine and a $50 wine of the same brand and grape variety. NOTES: 18. True/False – The older the wine the better it is? NOTES: 19. Male or Female NOTES: 20. Age: NOTES: 21. Nationality: NOTES: 22. Favorite Color: NOTES: 23. Favorite Animal: NOTES: 24. Favorite Fruit: NOTES: 25. Favorite Comfort Foods: NOTES:

How is the wine market in Asia,and China? I am interested in wines, but in pretty healthy way, once a week in Friday. I prefer California Cab.S, Merlot; and Australian Shiraz; but how is this market in China, including Taiwan, HK. and how is it in Japan, just some common sense, thanks a lot if you let me know anthing more...

What are the best sweet dessert red wines that I can find in a grocery market? I am VERY new to wine, so i dont want to shock my taste buds too badly. Thus, what are a few recommendations? I would really like it if i could buy them from the grocery store too :D Also, what is merlot? ice wine? pinot grigio? are these suitable for "new-comers?"

Recommendation for red wine but need to go to the fresh market or harris teeter. like spicy/berry flavors? I like organic wines but am wondering if anyone can recommend any good reds - cabernet or shiraz - or even merlot under $25. Looking for a change and welcome any suggestions. Thanks.

Assuming you've never bought Pinot Noir before? .....what price point might tempt you to bring home a Pinot for dinner rather than a Merlot or other light(er) drinking red? I'm mostly directing this to the more rookie wine drinkers out there. I will be growing Pinot for a winery that plans to launch a bargain ($5-7) bottle to get into the Pinot craze going on right now and I'm wondering if they (the winery) might actually be overestimating their market at this lower price point. I'm wondering if Pinot, being sort of a sophisticates wine, might not be that successful in the fighting varietals market dominated by merlot and chard. Anyway, would you buy a $5 Pinot with a CA label over a $5 Merlot with same orgin? Thanks

Does anyone else out there have a problem filling up with petrol? there are two petrol pumps and you are the third in line. The person at the first pump decides that she wants to do her weeks shopping. She queues for everything and pays then on her way out decides to buy a plant and goes back and queues again. 25 minutes waiting for this woman to get off the flaming pump. If you need to shop do it in the super market not at the flaming petrol station. What is wrong with people that I am kept waiting for a lady to decide whether she is going to drink Merlot or Pinot Noir with her dinner tonight whilst I wait patiently to fill up my damn car. You supermarket people out there pleae try to lay on enough parking spaces so stupid people doing their shopping can get off the flaming pumps.

About wine? I have question about wine. There are so many wine types and many brand available in Australian market. Which wine is best one (eg, merlot....) and which brand ? Thanks.