Merlot 101

Wine Survey for Grad School Marketing Project? Alex O Marketing 10/29/09 Wine Survey 1. How often do you drink wine? a. less than once per month b. 1 to 2 times per month c. Once per week d. A couple of times per week e. Almost every day NOTES: 2. In what quantities do you purchase wine? (# of bottles) a. 1 bottle at a time b. between 2 to 4 bottles at a time c. more than 4 bottles at a time NOTES: 3. In which price range do the majority of your wine purchases fall? (per 750ml bottle) a. less than $10 b. between $10 and $20 c. between $20 and $30 d. greater than $30 NOTES: 4. For which purposes do you purchase wine? (circle all that apply) a. gift b. as a collector c. for holidays d. for yourself for immediate consumption e. other NOTES: 5. The majority of the time you consume wine with: a. by itself b. with tobacco products c. with finger foods (cheese, crackers, chocolate, fruits etc.) d. with large meal (lunch, dinner) e. other NOTES: 6. Where do you usually drink wine? a. home b. restaurant c. bar/lounge d. club e. other NOTES: 7. When heading into a wine store you already know which: a. brand and type you want b. type and region you want c. region you want (Bordeaux, Napa Valley, Chile etc.) d. type you want (Merlot, Cabernet Sauvignon, Pinot Noire etc.) e. look to see what catches your attention f. ask a store clerk for suggestions NOTES: If your answer is E, please describe what catches your attention, is it the label, is it a sale, maybe the position in the store? 8. Do you have a favorite type of red wine? a. Merlot b. Bordeaux blend c. Pinot Noir d. Cabernet Sauvignon e. Syrah f. Zinfandel g. Malbec h. Sangiovese i. Cabernet Franc j. Chianti k. Other ________________ NOTES: 9. What are your top two favorite regions to purchase wine from: United States East Coast, United States West Coast, Chile, Argentina, Spain, Portugal, Germany, France, Italy, Australia, Other _______. Why? 1. 2. NOTES: 10. What type of wines do you prefer? Why? NOTES: 11. How would you rate merlot as a type of wine that meets your priorities? Please Explain Excellent Very Good Good Fair Poor What do you like most about Merlot? What don't you like about Merlot? NOTES: 12. Do you usually repurchase the wines you like or do you try new ones each time? NOTES: 13. Other than wine, which other spirits do you regularly enjoy? NOTES: 14. When thinking about wine, what words come to mind? NOTES: 15. True/False – Professional wine ratings like Wine Advocate (WA) or Wine Enthusiast (WE) affect your decision. If False, than why don’t you like WA or WE and what sources than usually prompt you to try new wines. NOTES: 16. True/False – Price and Quality of wine are directly correlated. NOTES: 17. True/False – In a blind tasting you believe you could tell the difference between a $10 wine and a $50 wine of the same brand and grape variety. NOTES: 18. True/False – The older the wine the better it is? NOTES: 19. Male or Female NOTES: 20. Age: NOTES: 21. Nationality: NOTES: 22. Favorite Color: NOTES: 23. Favorite Animal: NOTES: 24. Favorite Fruit: NOTES: 25. Favorite Comfort Foods: NOTES:

Is Yellow Tail good? What's the best one? I know it's not exactly the creme of the crop, but I'm beginning to get into wine and I have trouble figuring out what to get. Yellow Tail is so distinct, so at least I know where to find it. If you told me to try "Robert Sinskey Los Carneros/Napa 2006" I would probably be lost on where to find it - if I could even remember the brand, type and year. I like fruity wine, like most beginners, but I don't like drinking something that tastes like juice either. I like blackberries in particular. I wish I could taste the "blackberry, vanilla and spice notes" in the bottle of cabernet sauvignon I bought, but it just tasted like wine. I guess I need to start swirling and sniffing. Last wine I bought was Arbor Mist Blackberry Merlot, which was tasty, but I would like to try something without high fructose corn syrup in it lol:) Aww, thanks, but that brand isn't sold at my location (according to the website).

Advice on food that compliments certain wines needed please...and rather quickly too!? Hello, i'm going to a wine tasting evening tomorrow night (ok, so it's a bunch of friends meeting up to have a laugh and get drunk). But we are taking this quite seriously (sort of), and we each have to bring a good quality bottle of wine and provide a food snack that compliments the wine. I can choose to bring an unoaked pinot noir, merlot or a grenache...i need some advice on a snack that is high quality, simple and compliments one of these wines while taking about twenty minutes to knock up in my friend's kitchen after work tomorrow. Any suggestions are greatly appreciated. Note to self...be more organised next time! Sorry, I should have said any sensible suggestions are greatly appreciated.